Identifying usability gaps to improve the experience of acquiring learner licence through official website of India — I’d like to preface that I have no affiliations with Sarathi Parivahan (official driving licence) website and this case study was driven by my personal interests.

How & why of the transition to UX In February 2022, after 1 year of research and indecision, I finally took action to change the course of my career from Knitwear design(Krtka)/Freelance Graphic Designer (Illustrator, Data Visualisation, Content Creator) to Product Research & Design. While sometimes I wish I had…

Here’s to becoming wise without growing old ;) — It’s sort of strange to realise that today marked as a quarter of a century old. I don’t feel very old, but with each passing day, I seem to mature and grow in some small way. It offered a moment to stop and reflect on some lessons that have shaped…

As a part of day 006 of #100daysofux, I created a persona after conducting user interviews for an online residential real estate company & share the process in this blog. Challenge- https://uxtools.co/challenges/user-persona/ User Research Personally, I had friends & relatives who were looking for apartments and the frustrations they felt was glaring…

As a part of day 005 of 100 days of UX, I conducted a moderated usability testing with Rohansd to figure out the process of booking a flight through Happyeasygoindia & Easemytrip Ymail apps. I decided to map his flight booking experience & share the process in this blog. But wait…. What exactly is a customer journey map? A…

… with real world examples As a part of day 004 of 100 days of UX, I will be summarising my learnings from the laws of UX with examples in this blog. Hick’s Law The time it takes to make a decision increases with the number and complexity of choices. To help…

As a part of Day 003 of 100 days of UX, I studied the evolution of Canva over the years from UX Timeline & Canva Team. I will present my findings in this blog. About Launched in 2013, Canva is an online design and publishing tool with a mission to empower…

My transition from fashion to UX world I have read somewhere “Many UX designers don’t start their careers as UX designers; it’s something they transition into”, something similar happened to me. I was hit with the reality of the inner workings of the fashion industry when I started interning at…

that helped me shape my sustainable business — Most business books will tell you to write a 90 pages business plan that no one reads, do a competitive study & what not but I love how this book is short with bite-sized chapters & to the point (only took 4 hours for a non reader like me to…