5 Things learnt from Rework: Jason Fried & David Heinemeier Hansson That Helped Me Shape My Sustainable Business

Most business books will tell you to write a 90 pages business plan that no one reads, do a competitive study & what not but I love how this book is short with bite-sized chapters & to the point (only took 4 hours for a non reader like me to complete) Also, the illustrations by Mike Rohde are simply great.

@Kr.t.ka_ started as an escape from my monotonous office life. Now, its my creative space to experiment with fabrics, yarns & discarded materials.

It is not just about selling products, it was necessary to bring valued information to those who followed the page, for audience who is informed and questions the brand he consumes, who believes in writing a new world that is more intentional, transparent and sustainable.

All products are handmade in very limited quantities which means each piece is one of a kind and made especially for you!

Rework was a godsent for me. I won’t bore you with writing summary of the book but rather how this book helped me build my sustainable business.

Here are 5 of the most important business lessons I learned from Rework.

Scratch Your Own Itch

Fried & Hansson suggest that you should design for YOU. Make a product that you would want to use, so that you get first hand experience and that’s what I have been doing ever since I studied fashion. I have been making & mending my own clothes, fixing everything that people consider waste and guess what? Now, they are willing to pay for it.

Fabric scrap converted into a shoulder bag

You should always take *solve your own problem* approach because you can assess the quality of what you make directly and there’s no substitution for that.

Just Make Something

That has always been my motto *Do Something Everyday*

Pearl S Buck said “I don’t wait for moods. You accomplish nothing if you do that. Your mind must know it has got to get down to work.”

Old Audio Cassettes turned into Cassette Pouches

This was the reason my Daily DIYs came into existence. I always did one DIY project along with my other projects so if i got bored with one, I could always switch. The trick here is to keep creating something, no matter what. You can’t always plan everything before doing it, sometimes you have to let your hands do the magic. You’d be surprised with the result.

Don’t Be A Hero

Contrary to popular belief, quitting makes you a winner. — @steven

Knowing to differentiate when to persevere & when to quit is the key. If you are stuck, go to sleep. I actually solved lot of my design problems after getting a good sleep. I have said NO to customers sometimes because their demands didn’t go with my brand values. I have pulled an all nighter to complete my orders.

My point is to have a Work Life Balance. Work consistently but always remember to take a break and take a deep breath. It’s very important to live a healthy life to be able to enjoy the things that we make money for.

Sell Your By Products

Fried & Hansson rightly said “When you make something, you make something else. You can’t just make one thing. Everything has a by-product.”

Knitted Pouch made from leftover yarns

I was always a firm believer of utilising a material to its full potential, this school of thought became more stronger when I started studying sustainable fashion. In college, I always saved fabric leftovers from my college projects & use them in my personal projects.

Later, that served as raw materials for my projects for @kr.t.ka_

I often end up saving small yarn scraps from my knitted products & use them to make another product or pack my orders.

Reasons To Quit

Trust me when I say this, “you will always have reasons to quit. Running a small business is hard and being the only person who has to take care of a product from its inception to the delivery which includes conceptualisation, handcrafting every product keeping details in mind, shooting the product, handling social media, coming up with content, interacting with your audience, implementing sales strategy that works, makes it even harder. You can’t quit, NOT NOW!

These hardships have taught me a lot in a short period of time.


Rework is the book I revisit every 4 months, I’m able to gain fresh perspective and find new lessons which I then incorporate firmly into my business. I’ve just started out and I know I have a lot to learn but rework helped me carve out my directions for me. Things become simple when you know what you have to do.

If you find mentioned lessons interesting, I’d urge you to buy a copy of Rework right away. You won’t regret it.

I’m so happy to finally be able to write my first blog. Hope you guys like it. Let me know in the comment section. Follow for more stories.